Doeren Mayhew Unveils New Brand Identity to Support Growth and Renewed Path Forward
TROY, MICH. – January 2, 2024 – Doeren Mayhew, a national CPA and advisory firm, has unveiled a new brand identity to reflect its growth and empower its strategic vision for a successful path forward. The firm’s modern look includes a refreshed visual identity, website, and renewed value proposition to clients and employees.
Over the past decade, Doeren Mayhew has experienced exciting double-digit growth to position itself as the 55th largest CPA firm in the nation, coming in at nearly $140 million in annual revenue. Within the past five years alone, the firm has seen its revenue growth increase by 54% and employee headcount by 49% nationwide. Attributed to numerous strategic acquisitions, an enhanced menu of non-traditional CPA service offerings and an expanding team of 590 employees, this growth has solidified the firm as a leader in the industry, being recognized as a top U.S. firm by Accounting Today and best-managed firm by INSIDE Public Accounting, among other national and regional recognitions.
“Doeren Mayhew is a uniquely different CPA firm. We are immensely proud of this,” said Chad Anschuetz, managing shareholder and chairman. “As the accounting industry continues to evolve, we knew we had to take stock in ourselves and push the boundaries of what a CPA firm can be. As a result, we worked hard to redefine our brand to stand out, reignite our value proposition to clients, attract top talent and unite us with a powerful purpose. We feel strongly that our new brand embodies our unique approach to helping clients and our team along their journeys.”
Paying homage to the company’s heritage, the rebranding honors where the firm has been, while repositioning it to better reflect the firm as a powerhouse in the industry, and its core values, client-service philosophy, unconventional solutions and future aspirations.
As a part of the rebrand, the firm introduced a renewed commitment to be more than traditional CPAs. Going further and thinking deeper as strategic wayfinders to help clients navigate all the complexities of doing business, domestically and abroad, to ensure they arrive at the future they seek.
Timing of the brand launch aligns with the final transition of its recent acquisition of Beene Garter, a Michigan-based CPA and advisory firm, to the name Doeren Mayhew as of Jan. 1, 2024.