To kick off our Brief Insights video series, we sit down with Doeren Mayhew Shareholder Jennifer Mailhes, as she discusses different cash-flow management strategies business owners can leverage in times of uncertainty. Given the ongoing COVID-19 pandemic, learning how to manage cash flow is crucial for companies across the country. Be sure to watch our video to learn more about current cash-flow management concerns, the importance of cash-flow management during the COVID-19 pandemic and ideas for managing cash-flow moving forward.

Cash-Flow Concerns

When it comes to cash-flow management in this COVID-19 era, there are a few immediate concerns. The first would be the collections process and businesses quickly using up Paycheck Protection Program (PPP) money, leaving them in a worse spot than before they got funding. Another is the rapid switch to online payments and the need for virtual accounting departments, even for businesses deemed essential.

Importance of Proper Cash-Flow Management

It is crucial for businesses to manage cash flow in the current climate. When businesses slowed down due to the spread of COVID-19, cash flow wasn’t affected immediately, as the continued collection of old receivables masked any issues. However, it is possible that this blind cash-flow confidence can delay many businesses from making important decisions such as letting go of employees and managing inventory properly, waiting until it was nearly too late.

Strategies for Managing Cash Flow

If you’re experiencing problems managing cash flow, there are a few proactive steps you can take now. Be sure to watch our video to get an inside look at the following strategies:

• Developing a 13-week cash-flow forecast to learn when money is coming in as well as out
• Building up cash reserves
• Improving your margins by zeroing in on every cost tied to your products